إذا انخفض ROAS فجأة، فشخّص القياس، وتكلفة المزاد، واستجابة المحتوى الإبداعي، وتحويل القمع، وتشبع العرض قبل أن تقطع الإعلانات الرابحة أو توسّع قمعًا معطّلًا.
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