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์นดํ…Œ๊ณ ๋ฆฌ

tracking and compliance

55 ๊ธ€

โ† ์ „์ฒด ๊ธ€๋กœ ๋Œ์•„๊ฐ€๊ธฐ
DIS
tracking and compliance

ํ™”์ดํŠธ ํŽ˜์ด์ง€ ์ œํœด ๋งˆ์ผ€ํŒ…: ๋” ์•ˆ์ „ํ•˜๊ฒŒ ํ™•์žฅ ๊ฐ€๋Šฅํ•œ ํŽ˜์ด์ง€ ๊ตฌ์ถ•ํ•˜๊ธฐ

ํ™”์ดํŠธ ํŽ˜์ด์ง€ ์ œํœด ๋งˆ์ผ€ํŒ…์„ ์œ„ํ•œ ์‹ค์ „ํ˜• ๋ฐฉ๋ฒ• ๊ฐ€์ด๋“œ: ๋ฆฌ๋ทฐ์— ์•ˆ์ „ํ•œ ์‚ฌ์ „ ํŒ๋งค ํŽ˜์ด์ง€๋ฅผ ์ •์˜ํ•˜๊ณ , ๊ด‘๊ณ ์™€ ๋ฌธ๊ตฌ๋ฅผ ์ •๋ ฌํ•˜๊ณ , ์ถ”์ ์„ ์„ค๊ณ„ํ•˜๊ณ , ๋ธ”๋ž™ ํŽ˜์ด์ง€์˜ ์œ„ํ—˜์„ ๋น„๊ตํ•˜๊ณ , ์ „๋ฌธ ์„œ๋น„์Šค๋ฅผ ์‚ฌ์šฉํ•  ๊ฐ€์น˜๊ฐ€ ์žˆ๋Š” ์‹œ์ ์„ ํŒ๋‹จํ•œ๋‹ค.

2026๋…„ 5์›” 29์ผ9 min
์ฝ๊ธฐ
์นดํ…Œ๊ณ ๋ฆฌ: tracking and compliance โ†’
DIS
tracking and compliance

๊ฒ€ํ† ๋ฅผ ํ†ต๊ณผํ•˜๋Š” ๋„ˆํŠธ๋ผ์™€ ํฌ๋ฆฝํ† ์šฉ ํ™”์ดํŠธ ํŽ˜์ด์ง€ ์˜ˆ์‹œ

๋„ˆํŠธ๋ผ์™€ ํฌ๋ฆฝํ†  ํผ๋„์„ ์œ„ํ•œ ์‹ค์šฉ์ ์ธ ํ™”์ดํŠธ ํŽ˜์ด์ง€ ์˜ˆ์‹œ๋ฅผ ํ™•์ธํ•˜์„ธ์š”. ํด๋ ˆ์ž„์„ ์•ˆ์ „ํ•˜๊ฒŒ ๋งŒ๋“œ๋Š” ์นดํ”ผ ํŒจํ„ด, ๋ชจ๋”๋ ˆ์ด์…˜ ์ฒดํฌ, ๊ทธ๋ฆฌ๊ณ  ์ œํœด ํŒ€์„ ์œ„ํ•œ ์—…๋ฐ์ดํŠธ ๊ทœ์น™๊นŒ์ง€ ํฌํ•จํ•ฉ๋‹ˆ๋‹ค.

2026๋…„ 5์›” 29์ผ9 min
์ฝ๊ธฐ
์นดํ…Œ๊ณ ๋ฆฌ: tracking and compliance โ†’
DIS
tracking and compliance

Stape io ๋ฆฌ๋ทฐ: ๊ด€๋ฆฌํ˜• CAPI ์ถ”์  vs ์ž์ฒด ํ˜ธ์ŠคํŒ… sGTM

์ œํœด์‚ฌ์™€ ๋ฏธ๋””์–ด ๋ฐ”์ด์–ด๋ฅผ ์œ„ํ•œ ์‹ค์šฉ์ ์ธ Stape io ๋ฆฌ๋ทฐ๋กœ, ๊ด€๋ฆฌํ˜• ์„œ๋ฒ„์‚ฌ์ด๋“œ ์ถ”์ ๊ณผ ์ž์ฒด ํ˜ธ์ŠคํŒ… sGTM์„ ์„ค์ • ์†๋„, CAPI ์•ˆ์ •์„ฑ, ๋น„์šฉ, ํ†ต์ œ, ํ™•์žฅ ์ค€๋น„์„ฑ ์ธก๋ฉด์—์„œ ๋น„๊ตํ•ฉ๋‹ˆ๋‹ค.

2026๋…„ 5์›” 29์ผ10 min
์ฝ๊ธฐ
์นดํ…Œ๊ณ ๋ฆฌ: tracking and compliance โ†’
DIS
tracking and compliance

์ œํœด ์บ ํŽ˜์ธ์„ ์œ„ํ•œ Google ๊ณ ๊ธ‰ ์ „ํ™˜ ์„ค์ • ๊ฐ€์ด๋“œ

๋™์˜ ๊ธฐ๋ฐ˜ ํผ์ŠคํŠธํŒŒํ‹ฐ ๋ฐ์ดํ„ฐ, ํ‘œ์ค€ํ™”๋œ ํ•ด์‹ฑ, ์ค‘๋ณต ์ œ๊ฑฐ, ํฌ์ŠคํŠธ๋ฐฑ ๋Œ€์กฐ, ๊ฒ€์ฆ ์ ๊ฒ€์„ ํ†ตํ•ด ๋” ๊นจ๋—ํ•œ ์ „ํ™˜ ๋ฐ์ดํ„ฐ์— ๊ธฐ๋ฐ˜ํ•œ ์Šค์ผ€์ผ๋ง ๊ฒฐ์ •์„ ๋‚ด๋ฆด ์ˆ˜ ์žˆ๋„๋ก Google ๊ณ ๊ธ‰ ์ „ํ™˜์„ ์ œํœด ์บ ํŽ˜์ธ์— ์„ค์ •ํ•˜์„ธ์š”.

2026๋…„ 5์›” 29์ผ11 min
์ฝ๊ธฐ
์นดํ…Œ๊ณ ๋ฆฌ: tracking and compliance โ†’
DIS
tracking and compliance

TikTok ์ด๋ฒคํŠธ API ์„ค์ •์„ ํ†ตํ•œ ์ œํœด ์ถ”์ 

์ œํœด ํผ๋„์„ ์œ„ํ•œ ์‹ค์ „ํ˜• TikTok ์ด๋ฒคํŠธ API ์„ค์ •: ํ”ฝ์…€๊ณผ ์„œ๋ฒ„ ์ด๋ฒคํŠธ๋ฅผ ์ผ์น˜์‹œํ‚ค๊ณ , ํ•˜๋‚˜์˜ `event_id`๋ฅผ ์ „๋‹ฌํ•˜๋ฉฐ, ํ…Œ์ŠคํŠธ ํŠธ๋ž˜ํ”ฝ์„ ๊ฒ€์ฆํ•˜๊ณ , ์ง€์ถœ์„ ํ™•๋Œ€ํ•˜๊ธฐ ์ „์— ์ค‘๋ณต ์ œ๊ฑฐ๋ฅผ ์ ๊ฒ€ํ•œ๋‹ค.

2026๋…„ 5์›” 29์ผ11 min
์ฝ๊ธฐ
์นดํ…Œ๊ณ ๋ฆฌ: tracking and compliance โ†’
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