DIS
traffic source intelligenceROAS란 무엇인가? 공식, 기준선, 그리고 개선 방법
ROAS는 귀속 매출을 광고 지출로 나눈 값이다. 이를 통해 유료 트래픽 효율을 판단하고, 마진, 환불률, 어트리뷰션 규칙, 현금 흐름 필요에 따라 목표를 설정하라.
2026년 5월 29일10 min
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