适用于VSL的Dan Kennedy终极销售信:Kennedy结构、Halbert-专注度
运用Dan Kennedy的终极销售信框架,结合Gary Halbert的具体性规则,来诊断、改写并衡量更强的VSL。
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运用Dan Kennedy的终极销售信框架,结合Gary Halbert的具体性规则,来诊断、改写并衡量更强的VSL。
一本实用对比,比较《硼信书》、Ogilvy、Schwab、Caples、Kennedy 和 Sugarman,并附上适用于 VSL、软文和直接反应销售漏斗的现代测试计划。
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