What this dataset measures
The unit is a derived copy pattern, not a whole sales script. Each row labels what job the pattern performs, where it appears in the creative, which emotional tones it uses and how confident the extraction pass was. That makes the sample useful for structure analysis, taxonomy design, creative research and hypothesis generation without turning it into a verbatim swipe file.
Preview the actual fields
| Type | Position | Canonical pattern | Confidence |
|---|---|---|---|
| authority | close cta | FDA registered manufacturing facility with GMP and independent third-party laboratory testing | 0.96 |
| avatar | opening | Vibrant, accomplished people (like musicians and professionals) whose lives and spirit are destroyed by tinnitus | 0.88 |
| cta | opening | Click the green button that says 'Yes, I want to eliminate tinnitus' below the video | 0.98 |
| hook | proof offer | Transformation claim: this exclusive formula is transforming lives | 0.86 |
| mechanism | problem agitation | Sensory Brain Hyperactivity (SBH) is neural overload caused by inflammation in trigeminal nerve branches, creating extreme auditory sensitivity and tinnitus. | 0.92 |
| pain | problem agitation | Constant ringing in ears preventing sleep and causing exhaustion | 0.92 |
| promise | problem agitation | Hearing improvement of up to 60% | 0.94 |
| social_proof | problem agitation | Case study: Anne's father cured of decade-long tinnitus; expanded trial showed 100% improvement rate across 10 additional patients with various stages of tinnitus | 0.95 |
| tactic | close cta | Money-back guarantee framed as ironclad protection similar to an unreasonable restaurant policy | 0.88 |
| urgency | proof offer | Next batch likely reserved exclusively for existing customers only | 0.92 |
How rows qualify
A source transcript must be active, English, reviewed, fully chunked and fully embedded. Its extraction pass must contain at least eight units, with at least 75% scoring 0.80 or higher. The export then rejects near-verbatim source language and deduplicates matching canonical patterns inside each niche and pattern type.
Counts describe observed corpus structure, not proof that a phrase causes conversion, and they do not validate medical or commercial claims made inside an advertisement.
Need the full cross-niche edition?
The commercial release combines every mature niche in one consistent CSV/JSONL schema, includes checksums and a data dictionary, and remains de-identified.
View the full dataset