What this dataset measures
The unit is a derived copy pattern, not a whole sales script. Each row labels what job the pattern performs, where it appears in the creative, which emotional tones it uses and how confident the extraction pass was. That makes the sample useful for structure analysis, taxonomy design, creative research and hypothesis generation without turning it into a verbatim swipe file.
Preview the actual fields
| Type | Position | Canonical pattern | Confidence |
|---|---|---|---|
| authority | opening | 2015 study in Cellular Physiology and Biochemistry shows resveratrol supports blood vessel and brain health | 0.87 |
| avatar | opening | The super rich and well-connected elites who previously had exclusive access to stem cell therapy | 0.92 |
| cta | opening | Watch this video to discover exactly how to activate and increase your body's natural stem cell supply | 0.92 |
| hook | opening | Learn a proven method to create powerful healing stem cells at home for pennies instead of $100,000 | 0.96 |
| mechanism | opening | Resveratrol-stimulated stem cells can differentiate into multiple cell types including bone and liver cells to address the body's specific needs | 0.91 |
| pain | opening | Joint aches and pains that prevent living life fully and rob joy | 0.94 |
| promise | opening | You can now activate stem cell production throughout your entire body regardless of age or current health status | 0.93 |
| social_proof | opening | Stem cells were considered the future of medicine by the scientific/medical community | 0.89 |
| tactic | opening | Optimal dosing at lower amounts maximizes stem cell activity, whereas higher doses are ineffective | 0.90 |
| urgency | opening | Rapid physical decline and imminent loss of independence if intervention doesn't occur | 0.89 |
How rows qualify
A source transcript must be active, English, reviewed, fully chunked and fully embedded. Its extraction pass must contain at least eight units, with at least 75% scoring 0.80 or higher. The export then rejects near-verbatim source language and deduplicates matching canonical patterns inside each niche and pattern type.
Counts describe observed corpus structure, not proof that a phrase causes conversion, and they do not validate medical or commercial claims made inside an advertisement.
Need the full cross-niche edition?
The commercial release combines every mature niche in one consistent CSV/JSONL schema, includes checksums and a data dictionary, and remains de-identified.
View the full dataset