What this dataset measures
The unit is a derived copy pattern, not a whole sales script. Each row labels what job the pattern performs, where it appears in the creative, which emotional tones it uses and how confident the extraction pass was. That makes the sample useful for structure analysis, taxonomy design, creative research and hypothesis generation without turning it into a verbatim swipe file.
Preview the actual fields
| Type | Position | Canonical pattern | Confidence |
|---|---|---|---|
| authority | problem agitation | New York Times article and Dr. Harvey Goodman on lack of neuropathy drug evidence | 0.88 |
| avatar | opening | People suffering from neuropathy with numbness, tingling, and pain who want to restore mobility and peace | 0.80 |
| cta | opening | Secure the 6-Bottle Kit to lock in bonuses, guarantee long-term relief, and change your life | 0.97 |
| hook | close cta | Consequence framing: six months or six years,the difference is action taken today | 0.96 |
| mechanism | opening | Turmeric fights type 2 diabetes as part of nerve recovery formula | 0.90 |
| pain | mechanism story | Conventional treatments cause terrible side effects and pain returns, requiring ongoing expensive treatment cycles | 0.92 |
| promise | opening | Never again feel unbearable pains or symptoms; regain peace | 0.97 |
| social_proof | opening | Martha no longer experiences stabbing pains, electric shocks, or burning sensations at night and can now hold her granddaughter without tingling, numbness, or pain | 0.95 |
| tactic | opening | Money-back guarantee removes all financial risk | 0.92 |
| urgency | opening | Free shipping offer on 3 or 6 bottle kits | 0.85 |
How rows qualify
A source transcript must be active, English, reviewed, fully chunked and fully embedded. Its extraction pass must contain at least eight units, with at least 75% scoring 0.80 or higher. The export then rejects near-verbatim source language and deduplicates matching canonical patterns inside each niche and pattern type.
Counts describe observed corpus structure, not proof that a phrase causes conversion, and they do not validate medical or commercial claims made inside an advertisement.
Need the full cross-niche edition?
The commercial release combines every mature niche in one consistent CSV/JSONL schema, includes checksums and a data dictionary, and remains de-identified.
View the full dataset