What this dataset measures
The unit is a derived copy pattern, not a whole sales script. Each row labels what job the pattern performs, where it appears in the creative, which emotional tones it uses and how confident the extraction pass was. That makes the sample useful for structure analysis, taxonomy design, creative research and hypothesis generation without turning it into a verbatim swipe file.
Preview the actual fields
| Type | Position | Canonical pattern | Confidence |
|---|---|---|---|
| authority | problem agitation | Dr. from the Sichuan Institute of Microbiology,a renowned Chinese researcher cited in a published study | 0.88 |
| avatar | mechanism story | Men aged 50-75, particularly vulnerable to prostate issues due to age-related DHP1 decline | 0.87 |
| cta | problem agitation | Choose the six-bottle option for the best value and fastest transformation | 0.91 |
| hook | opening | Revolutionary prostate solution proven in study,results visible within 24 hours | 0.93 |
| mechanism | problem agitation | Prevotella bacteria accumulation in the prostate causes toxin buildup and blockages in urinary flow | 0.95 |
| pain | problem agitation | Severe nighttime urinary frequency disrupting marriage and partner sleep | 0.95 |
| promise | opening | 70-year-old men regaining strong urinary stream comparable to age 30 | 0.95 |
| social_proof | mechanism story | Customer testimonial: resolved marital intimacy issues caused by nocturia; reduced nighttime urination from 6-7 times to normal sleep through | 0.96 |
| tactic | opening | Creating scarcity and suppression narrative,threatened by big pharma lawsuits | 0.92 |
| urgency | proof offer | Limited stock availability creates supply scarcity | 0.88 |
How rows qualify
A source transcript must be active, English, reviewed, fully chunked and fully embedded. Its extraction pass must contain at least eight units, with at least 75% scoring 0.80 or higher. The export then rejects near-verbatim source language and deduplicates matching canonical patterns inside each niche and pattern type.
Counts describe observed corpus structure, not proof that a phrase causes conversion, and they do not validate medical or commercial claims made inside an advertisement.
Need the full cross-niche edition?
The commercial release combines every mature niche in one consistent CSV/JSONL schema, includes checksums and a data dictionary, and remains de-identified.
View the full dataset