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#funnel testing

5 ๊ธ€

โ† ์ „์ฒด ๊ธ€๋กœ ๋Œ์•„๊ฐ€๊ธฐ
DIS
networks and copy

BAB ์นดํ”ผ๋ผ์ดํŒ… ํ”„๋ ˆ์ž„์›Œํฌ vs FAB, 4Ps, ๊ทธ๋ฆฌ๊ณ  PASTOR

๋ช…ํ™•ํ•œ ์ •์˜, ์‹ค์ „ ์˜ˆ์‹œ, ํผ๋„ ๋‹จ๊ณ„๋ณ„ ๊ฐ€์ด๋“œ, ํ…Œ์ŠคํŠธ ๊ธฐ์ค€, ๊ทธ๋ฆฌ๊ณ  ํด๋ ˆ์ž„ ์•ˆ์ „์žฅ์น˜๋ฅผ ์‚ฌ์šฉํ•ด BAB ์นดํ”ผ๋ผ์ดํŒ… ํ”„๋ ˆ์ž„์›Œํฌ๋ฅผ FAB, 4Ps, PASTOR์™€ ๋น„๊ตํ•ด ๋ณด์„ธ์š”.

2026๋…„ 5์›” 29์ผ10 min
์ฝ๊ธฐ
์นดํ…Œ๊ณ ๋ฆฌ: networks and copy โ†’
DIS
funnels and vsl

์ธ๊ณต์ง€๋Šฅ์œผ๋กœ VSL์„ ๋งŒ๋“œ๋Š” ๋ฒ•: ์‹ค์šฉ์ ์ธ 7๋‹จ๊ณ„ ์›Œํฌํ”Œ๋กœ

์ธ๊ณต์ง€๋Šฅ์œผ๋กœ VSL์„ ๋งŒ๋“œ๋Š” ๋ฐ ๋ฐ”๋กœ ํ…Œ์ŠคํŠธํ•  ์ˆ˜ ์žˆ๋Š” ์‹ค์šฉ์ ์ธ ์ž‘์—… ํ๋ฆ„: ์ ‘๊ทผ ๊ฐ๋„๋ฅผ ๊ฒ€์ฆํ•˜๊ณ , ๋Œ€๋ณธ์„ ์ž‘์„ฑํ•˜๊ณ , ์žฅ๋ฉด์„ ๊ตฌ์„ฑํ•˜๊ณ , ์Œ์„ฑ์„ ์ƒ์„ฑํ•˜๊ณ , ๋ณ€ํ˜•๋ณธ์„ ๋ Œ๋”๋งํ•˜๊ณ , ๊น”๋”ํ•˜๊ฒŒ ํ…Œ์ŠคํŠธํ•˜๊ณ , ์‹ค์‹œ๊ฐ„ ์‹œ์žฅ ์‹ ํ˜ธ๋กœ ํ™•์žฅํ•œ๋‹ค.

2026๋…„ 5์›” 29์ผ10 min
์ฝ๊ธฐ
์นดํ…Œ๊ณ ๋ฆฌ: funnels and vsl โ†’
DIS
funnels and vsl

ํ™”์ดํŠธ๋ณด๋“œ VSL vs ํŒŒ์›Œํฌ์ธํŠธ VSL: ์–ด๋–ค ํ˜•์‹์ด ๋” ์ž˜ ์ „ํ™˜๋˜๋Š”๊ฐ€?

ํ™”์ดํŠธ๋ณด๋“œ์™€ ํŒŒ์›Œํฌ์ธํŠธ VSL์€ ์„œ๋กœ ๋‹ค๋ฅธ ์ด์œ ๋กœ ์ „ํ™˜๋ฉ๋‹ˆ๋‹ค. ์ด 2์ฐจ ๊ฐ€์ด๋“œ๋Š” MOFU ํŒ€์ด ๊ตฌ๋งค์ž ์ด์˜ ์ œ๊ธฐ, ์ž…์ฆ ๋ถ€๋‹ด, ์ œ์ž‘ ์†๋„, ์‹ค์‹œ๊ฐ„ ์‹œ์žฅ ๊ฒ€์ฆ์„ ๊ธฐ์ค€์œผ๋กœ ์„ ํƒํ•˜๋Š” ๋ฐฉ๋ฒ•์„ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค.

2026๋…„ 5์›” 29์ผ8 min
์ฝ๊ธฐ
์นดํ…Œ๊ณ ๋ฆฌ: funnels and vsl โ†’
DIS
networks and copy

์ œํœด VSL์„ ์œ„ํ•œ RMBC ์นดํ”ผ๋ผ์ดํŒ… ๋ฐฉ๋ฒ• ์„ค๋ช…

์‹ค์ „ ์ค‘์‹ฌ์˜ ๋ฆฌ์„œ์น˜ ์šฐ์„  ๊ฐ€์ด๋“œ๋กœ, ๋ผ์ด๋ธŒ ์‹œ์žฅ ๊ทผ๊ฑฐ์—์„œ ๋ฉ”์ปค๋‹ˆ์ฆ˜ ๋ช…ํ™•ํ™”, ํ…Œ์ŠคํŠธ ๊ฒŒ์ดํŠธ, ์Šค์ผ€์ผ ๊ฒฐ์ •๊นŒ์ง€ ์ œํœด VSL์— RMBC ์นดํ”ผ๋ผ์ดํŒ… ๋ฐฉ๋ฒ•์„ ์ ์šฉํ•˜๋Š” ๋ฒ•์„ ๋‹ค๋ฃฌ๋‹ค.

2026๋…„ 5์›” 29์ผ11 min
์ฝ๊ธฐ
์นดํ…Œ๊ณ ๋ฆฌ: networks and copy โ†’
DIS
funnels and vsl

BOFU ์˜คํผ๋ฅผ ์œ„ํ•œ VSL ์Šคํฌ๋ฆฝํŠธ ํ…œํ”Œ๋ฆฟ: ๊ณต์‹, ์˜ˆ์‹œ, ํ…Œ์ŠคํŠธ

ํ•˜๋‹จ ํผ๋„ ์˜คํผ์— ๋ฐ”๋กœ ์“ธ ์ˆ˜ ์žˆ๋Š” VSL ์Šคํฌ๋ฆฝํŠธ ํ…œํ”Œ๋ฆฟ์„ ์‚ฌ์šฉํ•œ ๋’ค, ๊ตฌ์กฐ๋Š” ๊ทธ๋Œ€๋กœ ๋‘๊ณ  ๋‹ˆ์น˜๋ณ„๋กœ ์ฆ๊ฑฐ, ๋ฉ”์ปค๋‹ˆ์ฆ˜, ์ด์˜์ œ๊ธฐ, CTA๋ฅผ ์กฐ์ •ํ•˜์„ธ์š”.

2026๋…„ 5์›” 29์ผ12 min
์ฝ๊ธฐ
์นดํ…Œ๊ณ ๋ฆฌ: funnels and vsl โ†’
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