There is a particular moment in the Lean Drops video sales letter that reveals the entire commercial logic of the piece in a single sentence. A woman identified as Kelly Clarkson, speaking directly to camera in an emotional confessional register, describes spending $50,000…
Somewhere in the mid-scroll of a Facebook feed or the pre-roll of a YouTube video, a woman hears a question that stops her cold: Why did eating just one small cube of jelly make Serena Williams los…
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