What Is CPM in Advertising? CPC, CPA, and CTR Explained
CPM is the cost of 1,000 ad impressions. Use it with CPC, CTR, CPA, and your margin target to decide whether traffic is affordable before scaling a paid media campaign.
CPM is the cost of 1,000 ad impressions. Use it with CPC, CTR, CPA, and your margin target to decide whether traffic is affordable before scaling a paid media campaign.
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