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ClickBank

Largest US-based marketplace for physical + digital direct-response offers. Public "Top Offers" blog page lists active CPA campaigns.

1,393 active offersApply to ClickBank Visit website
All networks1000ClickBank918MyLead50dr.cash32Admitad0BuyGoods0CPALead0TerraLeads0
All verticalsNutra438Spirituality227Self Help139Consumer69Green31Home24Software12Sports10Finance9Education9

About ClickBank

Across the 1,000 ClickBank offers we track, checkout conversion is the clearest measured signal: the average conversion rate is 1.0% across 530 offers with tracked CR, ranging from 0% to 6.0%. Approval-rate data is not available across the ClickBank offers we track, so media buyers should evaluate refund behavior, offer terms, and vendor quality rather than relying on a network-wide approval benchmark. ClickBank is a US/global affiliate marketplace centered on direct-response consumer offers, especially digital products and supplement-style funnels. Its catalog is broad but concentrated: across the 1,000 ClickBank offers we track, 555 are digital, 423 are physical, and 3 are lead offers. The vertical mix is weighted toward nutra with 397 offers, spirituality with 223, self-help with 148, consumer with 97, green with 29, home with 22, finance with 20, and software with 14. Geo coverage is heavily US-focused in our data, with 983 tracked offers targeting the US, followed by smaller counts in ES, FR, DE, BR, and IT. The network suits buyers comfortable testing VSLs, advertorials, presell pages, and direct-response ecommerce or digital-product flows. Industry reports / community data suggest ClickBank is commonly used for nutra, spirituality, self-help, and make-money-online style products, but no formal academic study compares checkout conversion rates across affiliate platforms. Any cross-network checkout comparison should therefore be treated as offer-specific and based on marketplace data, vendor claims, or practitioner reporting rather than a universal benchmark. Earnings vary widely by offer. Across the ClickBank offers we track, average CPA is $88.38 across 879 offers, with a $53.24 median and a range from $0.89 to $1,591.60. Average EPC is $64.60 across 849 tracked offers, but EPC should be treated as offer-specific because traffic source, funnel, geo, and refund behavior can materially change realized performance.

Conversion rate analysis

Across the 1,000 ClickBank offers we track, the measured average checkout conversion rate is 1.0% across 530 offers with CR data. The observed range is 0% to 6.0%, which indicates meaningful dispersion by offer, funnel, vertical, and traffic source. This is broadly consistent with the external benchmark: industry reports / community data suggest ClickBank hop-to-sale conversion on nutra and weight-loss offers is roughly 0.4% to 1.3% based on official ClickBank marketplace-style data, while spirituality and self-help offers are often cited around 0.7% to 0.85%. These figures should not be read as a guaranteed network-level checkout rate. ClickBank conversion is highly offer-specific, especially because many offers use long-form VSLs, presell pages, subscription upsells, or mixed digital and physical checkout flows. No formal academic study compares checkout CR across these affiliate networks, so comparisons against BuyGoods, dr.cash, or other platforms should be framed as vendor or practitioner observations, not standardized measurement.

Approval & refund analysis

Across the 1,000 ClickBank offers we track, there is no measured approval-rate dataset: approval average, minimum, maximum, and tracked count are all unavailable. Because ClickBank is mainly CPS/digital and physical-product checkout rather than COD lead approval, buyers should analyze refund rates, chargebacks, rebills, and vendor-specific terms instead of expecting a COD-style approval percentage. Industry reports / community data suggest typical ClickBank refund rates often sit around 5% to 15%, while weight-loss and make-money-online offers can be materially higher, sometimes cited at 20% to 40% by practitioners. This is not an official network-wide approval statistic. For nutra CPS and digital offers, industry reports / community data suggest refunds can range from 5% to 30%, with geo mix, claim aggressiveness, product quality, subscription terms, and customer support affecting realized economics. For spirituality and self-help, some top offers claim lower refund behavior, but that remains vendor-specific and should be verified in the marketplace, account reporting, or direct affiliate-manager communication before scaling spend.

Commission structure

ClickBank primarily operates on CPS and CPA-style economics, with many offers paying affiliates a commission after a completed sale and some using recurring billing or upsell structures. Across the ClickBank offers we track, average CPA is $88.38 across 879 offers, median CPA is $53.24, and the tracked range is $0.89 to $1,591.60. Average EPC is $64.60 across 849 offers, but EPC is not a fixed vertical benchmark. Buyers should model gross payout against refund exposure, rebill rules, funnel conversion, traffic cost, and any vendor restrictions on claims, creatives, or paid-search terms.

Advantages

  • Measured 1.0% average checkout conversion across 530 ClickBank offers we track
  • Large tracked catalog: 1,000 ClickBank offers across digital, physical, and limited lead formats
  • Strong US depth in our dataset, with 983 tracked US offers
  • Broad direct-response vertical coverage, led by nutra, spirituality, and self-help
  • Low cited payout threshold of $10 supports smaller testing budgets
  • Average CPA of $88.38 across 879 ClickBank offers we track

Disadvantages

  • No approval-rate data is available across the ClickBank offers we track
  • Refund risk can materially affect realized margin, especially in weight-loss and make-money-online offers
  • Conversion varies widely by offer, with tracked CR ranging from 0% to 6.0%
  • Catalog quality is uneven, so buyers need offer-level due diligence
  • US concentration is high in our tracked data, with limited non-US offer depth by count

Payment terms

Frequency
Weekly or bi-weekly payment cadence is commonly cited for ClickBank.
Minimum
$10 minimum payout is cited in the provided industry brief.
Methods
Direct deposit, Wire transfer, Check

Best for: Media buyers running US-focused direct-response traffic in nutra, spirituality, self-help, consumer, and selected digital-product funnels.

Common questions

What checkout conversion rate does ClickBank show in tracked data?+
Across the 1,000 ClickBank offers we track, average checkout conversion is 1.0% across 530 offers with CR data, with a range from 0% to 6.0%.
Does ClickBank publish or show approval rates like COD networks?+
Across the ClickBank offers we track, approval-rate data is unavailable. For this network, refund rate, chargebacks, and vendor payout terms are more relevant than COD-style approval percentages.
How should buyers think about ClickBank refund risk?+
Industry reports / community data suggest typical refunds around 5% to 15%, with some weight-loss and make-money-online offers cited by practitioners at 20% to 40%. These are not official network-wide approval figures.
Which verticals are most represented in the tracked ClickBank catalog?+
Across the 1,000 ClickBank offers we track, the largest verticals are nutra with 397 offers, spirituality with 223, self-help with 148, and consumer with 97.
What are the payout and payment basics for ClickBank?+
Industry reports / community data suggest ClickBank pays weekly or bi-weekly with a cited $10 minimum. Across the ClickBank offers we track, average CPA is $88.38 and median CPA is $53.24.

1,393 ClickBank offers