Affiliates & Producers Only
Field notes, VSL research, ad intelligence, funnel breakdowns and operating playbooks for affiliates and producers.
The VSL opens with a funeral and a conspiracy. Ronald Reagan's 1994 Alzheimer's announcement, his death a decade later, and the suggestion that a natural cure existed all along. Discovered, then b…
The video opens not with a product pitch but with a courtroom-style accusation: the entire scientific framework behind Alzheimer's treatment has been fraudulent for four decades, and the pharmaceut…
The letter Ronald Reagan sent to the American public in November 1994, announcing his Alzheimer's diagnosis in his own clear, graceful hand, remains one of the most quietly devastating documents in…
The video opens with the death of a president. Ronald Reagan's 1994 Alzheimer's announcement. "I am now beginning the journey that will take me to the sunset of my life". Is the first thing a vie…
The pitch opens not with a product name or a price, but with a historical mystery: World War I munitions workers who could not gain weight no matter how much they ate. It is a remarkable opening ga…
The video opens on a simulated CNN chyron, "Breaking News", and within seconds invokes the names of Barack Obama, Dr. Daniel Amen, and the FDA in the same breath as a honey-based cure for Alzheim…
The pitch opens on a tropical image: a pina colada, condensation on the glass, breakfast time. Before the viewer has located the product or understood the category, the narrator is already asking t…
Somewhere in the middle of a twenty-minute video sales letter, a narrator claiming to be Brad Pitt describes finding a handwritten letter from Jennifer Aniston to John Mayer, a letter, he says, th…
The video opens on a man gasping for breath in his home studio, and that man is presented as Snoop Dogg. Before a single product claim is made, before a price is shown or an ingredient named, the …
reviewsSomewhere in the middle of a polished video presentation, a pharmacist named Lisa King pauses to deliver what she frames as a long-overdue revelation: the reason millions of Americans can't lose be…
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