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The video opens with the unmistakable chyron of a CNN breaking news broadcast. A news anchor delivers a report about a discovery affecting people who have smoked for decades. Within thirty seconds, before a single product name is mentioned, the viewer has been placed inside the…
The video opens with a sound that stops scrollers cold: the CNN breaking news chime. For the first three seconds, a viewer has no reason to believe they are watching a product advertisement. That i…
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